Hoover Agricultural Consulting LLC

Seasoned
Agri-Business Sales Strategist

Proven Sales Manager Delivering Desired Corporate Results

Experienced in Marketing &
Project Management East of
the Rocky Mountains

Founded by Charles Hoover, Hoover Agricultural Consulting LLC aims to provide expertise within the agribusiness retail niche. As a Sales Manager who consistently delivers desired results while operating within defined parameters, my reputation precedes me.

Hoover Agricultural Consulting LLC

Trust the Expertise of
Charles Hoover

My clients can be confident in my expertise and extensive experience in solving problems and creating new opportunities within the agribusiness retail field.

You can trust my business strategy, market research, marketing strategy, and sales abilities. I can also specialize my needs to focus on one of the areas mentioned above as needed by the potential client.

Hoover Agricultural Consulting LLC
Hoover Agricultural Consulting LLC

Creating New Opportunities

As someone highly experienced and successful in agri-business sales, sales management, marketing, and project management, I constantly strive to solve problems and consistently create new opportunities. I possess a proven track record of delivering desired corporate results.

I have accomplished and received the following tasks and accolades throughout my career in the business:

  • Partnered within teams to develop the “go to market” strategy and marketing programs to deliver the strategy
  • Led Project Team to define short term focus and long-term plan
  • Identified key product needs for improved market penetration either with product differentiation or a new product concept
  • Developed a 2021 “go to market” strategy for Corteva’s Southern CU
  • Rated as a “Top Tier” Account Manager by Nutrien Ag Solutions
  • Recognized by Dupont for my sales leadership skills
  • BASF National Sales Leader: 1983, 1984, 1985, and 1986
  • Certified Crop Advisor
  • Griffin LLC “Salesperson of the Year” in 2001
  • Six Sigma Green Belt Certified

What I Can Deliver

Development of Goals

Identifying key performance metrics.

  • Development of Objectives

    Measuring the performance of the company, team, or individual.

  • Tactics

    Creating a plan to deliver opportunities or mitigate risks.

Strategic Advantages

  • Externally

    Identifying strategic advantages through market research.

  • Internally

    Understanding the value of the Brand, Talent, Processes, Business Relationships, Culture & Capabilities.

  • SWOT Analysis

    Identifying Strengths, Weaknesses, Opportunities & Threats for the company or products.

Market Research

  • Business Environment

    Understanding the internal and external conditions in which the business operates.

  • Voice of Customer

    Capturing customer expectations, needs, and wants. Aversion through surveys or direct interviews with the right audience. Grower, Retailer, Distributor, or other.

  • Customer Analysis

    Identifying who the customer is and their needs.

  • Target Markets

    Analyzing as to where to focus on delivering the strategy.

  • Competitive Intelligence

    Collecting information on competitors, products, markets, and users to support strategic planning and tactical actions.

Marketing Strategy

  • Channel Strategy

    Developing a plan to reach end-users.

  • Market Development

    Identifying needs to enter target markets.

  • Product Strategy

    Product positioning in target market and tactics to deliver results.

  • Sales Strategy

    Sales plan development – who, what, when & how.

  • Distribution Strategy

    Developing a plan to reach the end-user.

  • Business Development

    Developing new strategic direction and/or alliances.

  • Product Positioning

    Developing the selling proposition.

  • Pricing Strategy

    Identifying the price point that maximizes the long-term profitability of the company.

  • Promotion Strategy

    Developing communication techniques needed to create demand.

  • Sales Support

    Identifying tools needed to support selling efforts.

Sales

  • Direct customer contact

    Asking for the order.

Back To Top
Contact Me

Contact Me

  • This field is for validation purposes and should be left unchanged.